For dealers · Carova 4x4 beach, Outer Banks
Beach 4x4 puts your trucks in the hands of vacationing shoppers for four hours on the Carova 4x4 beach, with wild horses down the sand. They pay us for the drive. You fund a $300 credit only when one of them buys from you.
Days' supply of new vehicles, September 2026. Source: Cox Automotive, October 15, 2026.
How it works
A demo, an aged unit, or the new model you need people to drive. Title, insurance and paperwork are set up with your store before the first drive.
They pay Beach 4x4 for the slot. License, insurance and the rental agreement are checked online before they arrive, and a staff member walks every driver around the truck.
A driver who buys from your store within 60 days gets $300 off at signing with the drive receipt. Drivers who don't buy cost you nothing.
Why four hours
A weekly rental puts one family behind the wheel. Four-hour slots, planned at three a day in summer, put up to 21 drivers a week in the same truck.
Why this beach
There is no pavement north of Corolla. Homes in Carova are reached over the sand, so every drive is real four-wheel-drive use on soft and packed sand, not a loop around the block.
The wild horses are the draw. About 85% of our renters are headed to Corolla and Carova, and the wild horses are the big draw. Your truck is in the pictures they take home.
Every driver paid to be there. A paid four-hour slot is a longer, tougher drive than any loop around a dealership, and it costs you nothing until someone buys.
The lineup
Models with inventory to move or a story to tell. Concept renders show each one on this beach. Fleet photos are our own trucks.
Concept renderOne of the two pickups our renters have reviewed best. Ram inventory is running at nearly twice the industry's days' supply.
Cox Automotive, September 2026
Our fleetAlready in our fleet, and the other pickup our renters rave about. With the redesigned 2027 Silverado due at the end of the year, the outgoing trucks need drivers now.
Chevrolet, 2027 Silverado 1500 release, June 2026
Concept renderMost shoppers have never driven an electric pickup. Four quiet hours on sand, past wild horses, is a strong first drive.
InsideEVs, 2026 Silverado EV Trail Boss
Concept renderA Trail Rated electric Jeep with removable doors, built for exactly this kind of drive. Very few shoppers have seen one, let alone driven one.
CarEdge, October 1, 2026 · Jalopnik
Our fleetThe Jeeps we already run on this beach every day. Aged units are welcome.
Cox Automotive, September 2026 · Gladiator: CarEdge, October 1, 2026
Our fleetWe run seven Armadas and two Infiniti QX80s on this beach today. The new Armada PRO-4X is the one we want next.
Beach 4x4 fleet · PRO-4X spec: AutoIndustriya
Selling direct
The same drive works for brands that sell without dealers.
Concept renderRivian has no showroom on the Outer Banks. We could be its test drive for the coast.
Rivian sells direct to buyers
Concept renderThe truck people stop to photograph. We would rent it by the day and bring it back to our lot every evening to charge.
Beach 4x4 rental plan
Content day
Put your truck in front of a camera on the 4x4 beach, with dunes behind, surf beside and wild horses down the beach. Your agency shoots it. We handle the beach driving and keep everyone 50 feet from the horses, as county law requires.
If your brand runs a co-op program, ask your co-op administrator whether the ads you run with the footage qualify.
Who we are
Beach 4x4 has rented four-wheel-drive vehicles for the Corolla and Carova beach for six years, from Kill Devil Hills, North Carolina. Today's fleet includes Jeep Wrangler Willys, Jeep Gladiators, a Chevrolet Silverado Trail Boss, seven Nissan Armadas and two Infiniti QX80s.
The ask
One truck and one summer. We report drives booked, drivers who asked to hear from your store, and trucks sold.
Talk to Bret, owner of Beach 4x4